Enhance your practice’s online presence
with authentic, story-driven video content
Authentic Video Content for Your Practice
Minimal Time Commitment for doctors and Staff
7+ Years Experience with ODs all over USA
All ODs benefit from Authentic Video Content
All ODs benefit from Authentic Video Content
Our goal is to help you attract and retain more patients.
Our work makes an emotional connection between potential patients and you—the eye doctor they haven’t even met but will love.
Your story is unique—and your video will be too.
Our base content packages
Additional content may be added a la carte
Core Video Package
For smaller practices that want to highlight their practice’s personality.
✔️ “About Us” Video with four video versions: 2 - 3 min, 60s, and two 30s.
✔️ 3 topic videos to educate patients
✔️ 3 social media video concepts per month for three months
Four payments of $1,745
$6,980 total
7-video package = $997 per video
Practice Specialty Package
For practices seeking video content to highlight their practice and its unique offerings.
✔️ “About Us” Video with four versions: 2 - 3 min, 60s, and two 30s.
✔️ 3 Practice Specialty Features, each with a 60s and 30s version
✔️ 1 Doctor Feature, with a 60s and 30s version
✔️ 3 topic videos to educate patients
✔️ 3 social media video concepts per month for three months
Four payments of $2,445
$9,780 total
15-video package = $652 per video
Multiple Perspectives
For large practices seeking comprehensive video content about staff and specialities.
✔️ “About Us” Video, with four versions: 2 - 3 min, 60s, and two 30s.
✔️ 3 Practice Specialty Features, each with a 60s and 30s version
✔️ 3 Doctor Features, each with a 60s and 30s version
✔️ 3 Patient Testimonials, each with a 60s and 30s version
✔️ 6 topic videos to educate patients
✔️ 3 social media video concepts per month for six months
Four payments of $3,550
$14,200 total
28-video package = $507 per video
Save at least 10% if you book before 12/31/22!
*Add Naturalistic Staff Headshots to any package for $175 / staff member
*Add Photo / Video Office Tour to any package for $475 / 1,000 sq. ft. office
Content types:
& A La Carte Pricing
Practice “About Us” Videos $6,980
Practice Specialty Videos $680
Doctor Feature Videos $890
True Patient Testimonial Videos $990
Lifestyle Office Photography $475 / 1,000 sq. ft.
Naturalistic Staff Headshots $175 / staff member
Practice “About Us” has four versions: 2 -3 min, 60s, 30s
Practice Specialties, Doctor Features, True Patient Testimonials has two versions: 60 - 90s, 30s
Lifestyle Office Photography result is 60+ photos
Naturalistic Staff Headshots results in 6+ photos per staff member
The above content types can be added to any of the packages.
Does this sound familiar?
❌ Your office is warm and inviting, your staff are so nice—but it’s difficult to convey this on your website with just pictures and words
❌ Patients would choose you as their OD if they could get to know you
❌ You’re constantly reminding patients of the breadth of your practice’s specialties
❌ You would love to have video content… if it wasn’t so time consuming and difficult
Imagine if you could…
✅ Give potential patients the feeling of walking into your office and meeting your staff before they actually meet you—by watching just a couple minutes of video
✅ Introduce your ODs and your staff to potential patients in a way that feels genuine to who you really are
✅ Bring awareness to your practice’s specialties and what separates you from other practices
✅ Produce videos that are low stress for you and don’t take much of your time—by following a process that is actually quite simple and gratifying
Save at least 10% when you book before December 31st, 2022!
Video makes an impression
We’re all watching more video these days—on multiple platforms: Facebook, YouTube, TikTok, Instagram & more. New patients are searching on Google and referencing your social media to see if you might be a good fit. Video helps improve SEO, introduces you better than text and photos, and helps you stand out to the right patients.
When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video. This compares to 11% who’d rather read a text-based article, website or post.
94% of marketers agree that videos have helped increase user understanding of their service.
Businesses who use video get 66% more qualified leads per year.
Videos allow potential patients to see who you are. It’s the closest thing to a one-to-one meeting and it’s a vital way to build trust with your potential patients. A simple video can make patients see that, all your achievements aside, you’re a neighborly healthcare provider who’s there to assist them.
- Optomly
Video posts on social media get 48% more views.
How it Works
Step 1: Getting to know you.
Our team understands your story and your content marketing needs, and then develops a custom content solution for your practice.
Step 2: Remote interview with HQ audio.
Our expert interviewer will conduct a natural, conversational interview with you remotely. (Depending on your package, we may also interview members of your team and patients.) We’ll send you a high quality microphone so the audio is crisp and clear.
Step 3: Edit the essential story with your feedback.
We’ll cut down your interview into your authentic story. You provide feedback, and then we finalize the story—with music that fits your vibe.
Step 4: Create shot list and video capture plan.
Based on the finalized story, our team will develop a production plan for in-person filming and set you up with everything you need to prepare your office for your production day.
Step 5: Film b-roll in your office.
Depending on your package, filming will take place in as little as 5 hours in your office without disruption to your business. You can see some patients and reserve some time for us to capture your cinematic visual story.
Step 6: Edit the visuals into the story, with music and graphics.
Now that we have all the footage we need, we complete your videos, add graphic overlays (titles + important callouts).
Step 7: Review, revise, finalize!
You’ll have two opportunities to provide feedback, which we will incorporate as we fine tune the details like color correction and audio mixing. The result will be videos that authentic to your practice!
What people say about us
“Working with your team was such a unique experience for me. You really put me at ease and I truly enjoyed the experience.
The feedback from my colleagues and my community have been very positive and made the investment of time totally worth it!
You accurately represented my story (and helped me discover “my story”)...the experience was life-changing for me...confirming that all I need is right in my neighborhood.
I would recommend you to other optometrists because video is the perfect way to say what you want to say and show what you want to show. ”
“Working with Alex an Ander was very easy. They made me feel comfortable, not rehearsed. I was very happy with not only the quality of the video but how they pieced together the content.”
“I had the pleasure of working with Alex and Ander when they spent two days with me while filming me for a segment for Cooper Vision/Vision Source Exchange. They are true professionals and a joy to work with both at my office and my home. There was no disruption at my office, and the interview and filming process at my home was easy and painless. I highly recommend them and enjoyed my time with them!”
“We have had the unique experience of working with multiple film and production crews due to my industry affiliations and public speaking engagements. I can hands down say that working with Alex and Ander was the best experience with the overall best end product. They took their time to capture an enormous amount of content, and then whittled it down to the best parts in a short-and-to-the-point video that has been immensely effective.”
Meet the Expert Video Team
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Alex Weiser
STORY LEAD, INTERVIEWER, CO-FOUNDER
Radio storytelling enchanted Alex before video took over. He listens with the ears and curiosity of a This American Life producer and then writes your story by editing your words. The result is authentically you.
You’ll be talking with Alex during your interviews.
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Ander Kazmerski
DIRECTOR OF PHOTOGRAPHY, PRODUCER, CO-FOUNDER
Ander was about to apply to Optometry school when a documentary filmmaker asked him to move to NYC and be his assistant producer. Still fascinated by the eyes and the brain, his path led him to make documentary-style work for CooperVision.
Ander will ensure your authentic story’s visuals are compelling and cinematic.
Why Choose This Video Service?
When you work with Floating Home Films, not only will you receive stunning, authentic video content, you’ll also enjoy the process and come out feeling empowered to take your marketing into your own hands.
Doesn’t Take Much of Your Time (Easy!)
We know you are busy seeing patients and running your practice. That’s why we’ve developed a proprietary process that minimizes the time you need to invest in creating an excellent video.
You can expect to devote no more than 8 hours of time over 8 weeks.
23% of business owners who don’t use video say they don’t do it because they lack the time.
Unique to Your Practice
The worst part about cookie-cutter video services is that they all look and feel the same. Well, this isn’t one of those services.
We get to know you and your practice personally, interviewing you thoughtfully like Ira Glass, and then crafting a production plan that makes your video look and feel like you.
No two eyes are the same. Why would two Optometry practices have the same video?
Top Notch Quality
You provide a high level of professionalism and care for your patients, and your video content should represent this quality.
Our team are expert storytellers and image makers. At the end of the production, we’ll present you with content that you’ll love sharing with your patients, friends, and family. The kind of content you’re proud of—and that you can use for many years to come.
Useful on Multiple Platforms
Video doesn’t have to only sit on your website. And while we’re at it, a single story can be cut into many different videos! It’ll look different on Instagram than it does on YouTube than it does on Facebook.
We start with the end product in mind, knowing you want to maximize the impact of your video spend. And if you need it, we can help consult on where to put your videos. Just ask!
It’s Fast
We like to stay close to the story, so we move fast. After our first call, you can expect a quick turnaround on a plan. And once we do the interview, we immediately start editing. So we all have the experience of talking about your story fresh in our minds as we’re making decisions.
You can expect your videos to be completely done in as little as 8 weeks.
Companies we’ve helped along our path
In the past 6 years, we’ve been fortunate enough to create videos with, for, and about: CooperVision, IDOC, VisionSource, Costco, Ray-Ban, ALLDocs, AOA, Vision Expo West, East-West Eye, Open Your Eyes, and more.
We’ve traveled across the country (and even to Puerto Rico and Costa Rica!) for conferences, to film in eye doctors offices, and manufacturing facilities. We’re not optometrists, but we sure do know a lot about the eyes.
Frequently Asked Questions
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You can expect the process to take about eight weeks, from first call to final deliverables.
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About 8 hours of your time over 8 weeks.
Phase 1: STORY DEVELOPMENT
Prep before core story interview = 25 minutes
Core interview via Zoom = 45 minutes
Review edited story, provide feedback = 20 minutes
Total time for story development = 1 hour 30 minutes
Phase 2: ON-SITE PRODUCTION
Prep before on-site production =30 minutes
Active production time in office = 5 hours
Total time for in person production = 5 hours 20 minutes
Phase 3: FINAL REVIEWS
Review of final video, provide feedback = 25 minutes
Celebrate a job well done = 5 minutes
Total time to finalize video = 30 minutes
Total time commitment to create the videos = 7 hours 30 minutes
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Yes! We offer a free consultation.
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We run a small business, too, so we understand cash flow is important. Payments are made over four months.
We will bill at the beginning of the project, and then the first of each following month.
We accept credit card payments and will keep your card on file for easy billing.